An AI form that qualifies your leads
An AI lead qualification form replaces a static contact form with a short conversation. Chatform asks your questions one at a time, offers a few concrete options when someone answers "depends", digs where an answer is worth it, and asks for their contact early, so even people who leave halfway can be called back.
When the chat ends you get the answers as columns, a one-line summary and a hot, warm or cold score with the reason, so your team calls the serious leads first.
How it works
Describe your leads
Tell the setup assistant who your leads are and what you need to know, like the project, budget and timeline. It plans the conversation and what to collect; to change anything, just tell it.
Share one link
Put it on your website, in your ad, your Instagram bio, a WhatsApp reply or an email. People answer without signing up.
Call the hot leads first
Every lead arrives summarized and scored, with a personal first message written from their answers that you send from your own WhatsApp or email. Mark each lead contacted, booked, won or lost, and export to CSV any time.
What it looks like
Hot lead · Bakery owner, wants an online store, budget around ₹50k.
Try it as a customer
Answer a live demo the way your customers would. No sign-up, and nobody will contact you.
Questions
How does the AI decide if a lead is hot, warm or cold?
It reads the whole conversation against your goal. A clear need and an intent to act soon is hot, interested but not ready is warm, and no real need or too little to go on is cold. Each score comes with a one-line reason.
Can I choose the questions?
Yes. The setup assistant suggests questions from what you tell it. To change them, tell the AI what to change in plain words and check the result before you save.
Do my leads need an account or an app?
No. They open the link and answer on their phone or computer.
Where do the leads go?
Into your Chatform dashboard, where you can filter by score or category and export everything to CSV.